The Creator and Community-led marketing agency for employers and brands.
Partner With Us to Hire and Engage Diverse Creative Talent.
We build the bridge between your employer brand and untapped talent.
By leveraging creators, community networks, and curating employer content (EGC), we translate your values and live job opportunities into a language that resonates, driving qualified, diverse candidates.
events & EXPERIENCES
We help you build a bank of organic content by strategically positioning your employees on podcasts, at events, and across other platforms.
This raises their professional profiles on your behalf, allowing you to organically connect with new and diverse talent pools.
2 YEAR DEPOP
PARTNERSHIP cASE stUDY
In 2022, Depop faced a challenge: attracting Black mid-to-senior tech talent, despite significant DEI and recruitments investment. Their £100,000+ annual spend on DEI wasn’t delivering quality and consistent diverse applications.
We created a 2 year,creator-led recruitment marketing campaign. Industry-leading content creators like Cyber Danielle and Mabel in Tech championing Depop, backed by engaging employees at Depop featuring on podcast, in person events online and in person plus consistent community outreach.
The Impact? From 2023-2025, Depop saw a 70% increase in applications from underrepresented candidates, a 50% higher direct application rate from ethnically diverse candidates, and over £150,000 saved in recruitment fees – all while solidifying their reputation as a top destination for diverse talent.
QUICK HIRE FOR JOINT LDN
VIA CREATOR ADS
Challenge:
Joint London needed to quickly fill a 3-month paid Account Executive internship with diverse, creative talent on a tight budget.
Solution:
We launched a rapid, creator-led campaign. This involved integrating the internship with three key content creators and incentivizing 16 community members to share the posting, amplifying reach within niche talent pools. We implemented a multi-stage application process, requiring video submissions and work samples, culminating in an in-person assessment day.
Impact:
Within two days, the campaign generated 65 applications (60% qualified), leading to 50% more offers than initially planned due to exceptional candidate quality. Joint London spending 82% less on recruitment fees and offered two interns instead of one, exceeding expectations on a limited budget.
EVENT HIRES @ ASOS
Challenge:
Despite active diversity and inclusion efforts, ASOS consistently struggled to attract Black and culturally diverse candidates, particularly for key roles.
Solution:
During Black History Month, we hosted a career progression event with two target communities. This culturally relevant event featured music, quizzes, food, and an interactive panel with a senior Black male leader from ASOS. We consistently shared ASOS opportunities online and in person before, during, and after the event, also allowing community members to showcase their own companies.
Impact:
This single event generated over 100 applications and resulted in 5 mid-level hires across tech, creative, and marketing. ASOS saved approximately £27,000 in recruitment fees and gained access to a talent pool of over 300 skilled professionals in tech and creative fields.
