The Creator and Community-led marketing agency for employers and brands.
Creator Marketing for Brands
Any brand can buy content. But you can’t buy trust.
And in today’s market, trust is an important metric that truly converts.
Around 60% of UK consumers have made a purchase based on an influencer’s recommendation.
92% trust recommendations from peers above all else.
The fundamental problem is a disconnect in strategy.
Most brands focus solely on what they create, the content, while completely neglecting who delivers the message.
They overlook the crucial multiplier effect that comes from partnering with trusted creators from within a connected community.
Our model is different. We work with trusted voices that come from genuine communities to share real opportunities.
This is how you authentically connect with the UK’s multicultural audiences and their £500 billion in annual spending power.
We solve the fundamental disconnect. Using creators from our Black Create Connect community, a network we’ve nurtured since 2020. We turn untapped audiences into your most loyal customers.
How we solve this problem
STRATEGY & IMMERSION
We immerse ourselves in your brand’s goals to find the true intersection with our creator community’s audience, interest, ensuring the message will resonate and convert.
CREATOR MATCHMAKING & STORYTELLING
AMPLIFICATION & CONVERSION
A COMMUNITY OF CREATORS
COMMUNITY TRUSTED CREATORS
MATCH BASED ON NEEDS
access to a roster of 400+
The Canva Creator trip, Marrakesh
Exceeded Content Goals by 26%: We delivered 38 approved pieces of high-quality UGC against an initial target of 30, providing exceptional extra value to the client.
Exceptional Engagement Rates: The content resonated powerfully with audiences, achieving an average engagement rate of 4-6%, significantly outperforming industry benchmarks.
Successful Multilingual Campaign: We seamlessly delivered a diverse content library in four key languages, providing Canva with authentic assets to deploy across their core European markets.
High-Performing BHM Content: As an added value, we produced timely and relevant Black History Month content that was among the campaign’s top performers, demonstrating our ability to connect brand needs with cultural moments.
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@laura_njoku
UGC VS CREATOR ADS
UGC (User-Generated Content)
- WHO: A customer (or someone paid to look like one).
- GOAL: You get authentic content for your brand.
- WHERE: You post it on YOUR channels (your ads, your website).
- YOU PAY FOR: The content itself (the photo/video).
Use UGC when you need…
- Content for your ads that looks real.
- Social proof for your website to increase sales.
- To build trust and show “real people” results.
- Goal: “This looks real. I trust this product.”
Creator (Influencer) Content
- WHO: An influencer with their own built-in audience.
- GOAL: You get access to their audience.
- WHERE: They post it on THEIR channels.
- YOU PAY FOR: The content + their audience (the reach).
Use UGC when you need…
- To reach a new, large audience (brand awareness).
- A trusted “face” to endorse your product.
- Goal: “That person I follow likes it. I should check it out.”
work with our roster of creators
