Create Connect
The Employer & Recruitment Marketing Agency
Substituting "job boards" and "agency recruiters" with creators, communities, and trusted voices that resonate with the culturally enriching candidates you aim to hire.
People are 3 x more likely to trust company information when it comes from an employee compared to official company messaging.
of job seekers use social media platforms when conducting their job search
of trust influencer recommendations
Pipelining talent through employer marketing can reduce time-to-hire by
HELPING YOU ATTRACT AND HIRE MULTI CULTURAL CANDIDATES
We make employer and recruitment marketing simple: connect you with top-tier, culturally diverse talent—active or passive—and transform your organisation into the employer of choice for a truly varied workforce.
Our journey began with Black Create Connect, a thriving community linking Black professionals to tech and creative careers. This revealed a broader need: employers consistently struggle to reach diverse talent beyond traditional avenues. So, we launched our agency.
We directly address a critical industry gap: reactive hiring and the challenge of finding ethnic talent for vital mid-to-senior creative, tech, and marketing roles.
Our extensive recruitment background teaches us that engaging passive talent requires creativity, relentless consistency, and compelling content.
As the UK’s pioneering employer and recruitment marketing agency, we deliver results. We achieve this through strategic content creators, culturally resonant events, authentic employee-generated content (showcasing your team on podcasts), and dynamic community marketing. Partner with us to build a robust, continuous pipeline of talent from every cultural background.
Consistently Connect via Content Creators
@ BamiKuteyi
@ Mabel Tech
@ Alicialatoyaldn
Cut recruitment costs while connecting with diverse talent
through impactful events that resonate with cultured candidates
Google – Sept 2024
Tik Tok – Nov 2024 xxx
Depop – 2023 – Creator POV
BoxPark – The Content Code Vol 1 – March 2025
Ravensbourne Careers Fair - For Multicultural Final Year Students
One connection, countless communities, endless candidate reach.
Examples of how it can happen..
Black Create Connect, Indvstry Clvb, Blacq Space, Black Recruiters Network, Finnesse Foreva, One Twelve Agency @ Tik Tok
Community Collaboration: Word on the Curb x Black Create Connect
@ Immediate Media – 2023
Community Collaboration: Black Create Connect x Black Recruiters Network @ ASOS – 2023
Black Create Connect x The Kickback @ Home Grown – 2024
Black Create Connect, Indvstry Clvb, Access VFX @ Google
Community Media coverage: Black Create Connect Media @ Black Tech Fest
We've Worked With
‘Alicia's authenticity, knowledge and passion are what make her stand out as a true thought leader in the Talent DEI space.
I had the pleasure of attending 2 webinars hosted by Alicia (along with many of my team at ASOS) and not only did we take away some valuable, data-led insights and actions that will make a difference in enabling us to hire and retain more diverse talent, I also felt incredibly inspired by the work that Alicia does.
She's built a strong community in Black Create Connect and is a brilliant advocate for change.
I'd highly recommend Alicia to anyone who is looking to educate themselves, their team or business leaders on DE&I.’
I had the pleasure of attending 2 webinars hosted by Alicia (along with many of my team at ASOS) and not only did we take away some valuable, data-led insights and actions that will make a difference in enabling us to hire and retain more diverse talent, I also felt incredibly inspired by the work that Alicia does.
She's built a strong community in Black Create Connect and is a brilliant advocate for change.
I'd highly recommend Alicia to anyone who is looking to educate themselves, their team or business leaders on DE&I.’
Verity Cole
ASOS
Although it was brief, I thoroughly enjoyed every moment of working with Alicia. As a person, she brings energy, passion, enthusiasm and integrity to an organisation. As a Talent Partner, she is strategic, proactive, very 'plugged in' to the creative talent market, RDEI and builds excellent partnerships with external talent partners and organisations.
In her brief stint, she laid the much-needed foundations for truly inclusive hiring practices and processes within Engine, while winning over many skeptics and 'nay-sayers' while doing so. But then that's Alicia - no challenge is too great, no obstacle is impossible to navigate.
In her brief stint, she laid the much-needed foundations for truly inclusive hiring practices and processes within Engine, while winning over many skeptics and 'nay-sayers' while doing so. But then that's Alicia - no challenge is too great, no obstacle is impossible to navigate.
Ete Davis
Dentsu
We have been working with Alicia on a deep dive project across all areas of EDI. She is a fabulous and knowledge business partner, professional, empathetic, pragmatic, knowledgeable and kind.
We spent a long time finding the right partner for Fold7, someone we trust implicitly to build relationships and enable a safe space for our teams to have good conversations.
I would highly recommend Alicia to anyone who is looking for a trusted partner, always ready to go above and beyond.
We spent a long time finding the right partner for Fold7, someone we trust implicitly to build relationships and enable a safe space for our teams to have good conversations.
I would highly recommend Alicia to anyone who is looking for a trusted partner, always ready to go above and beyond.
Marian Connolly
FOLD 7
‘Alicia put together an amazing Black Create Connect event at our Depop HQ.
I was lucky enough to be on the panel of speakers and was therefore able to see first- hand how she was able to bring together an impressive talent pool of candidates from a wide variety of professional and academic backgrounds, and connect us all together as a single black community.
The entire event was full of energy, and I absolutely loved it! Can’t wait till the next one.
I was lucky enough to be on the panel of speakers and was therefore able to see first- hand how she was able to bring together an impressive talent pool of candidates from a wide variety of professional and academic backgrounds, and connect us all together as a single black community.
The entire event was full of energy, and I absolutely loved it! Can’t wait till the next one.
Jess Castillian
Depop
Work With Us
Email: partner@createconnect.co.uk