Create Connect
Creator & Community first Employer marketing Agency
Partnering with employers to pipeline innovative & niche mid - C suite level talent via Influencer marketing, creators, podcasts, employer generated content, events & communities
Unlock Exclusive Talent Pools We connect you with the passive candidates that headhunters and your competitors can't find.
Precision Targeting: Reach leaders through respected industry creators and podcasts.
Community Access: Tap into niche, private communities where your ideal hires collaborate.
Bypass the Noise: Engage talent in authentic, trusted environments, far from recruiter spam.
Build Unshakeable Trust We replace the corporate pitch with genuine credibility, showcasing your culture and vision.
Third-Party Endorsement: Gain powerful social proof from trusted voices in your field.
Humanise Your Leadership:
Spotlight your executives on podcasts and through employee-generated content.
Show, Don’t Tell: Offer a real window into your culture that attracts right-fit candidates.
Develop a Strategic Talent Pipeline We turn your recruitment efforts into a long-term, strategic asset.
Evergreen ROI: Create content (podcasts, videos) that attracts talent for years to come.
Always-On Recruiting: Build a community of advocates and a pipeline of warm leads.
Improve Retention: Attract candidates who are already aligned with your mission, leading to better hires.
The Facts are…
of job seekers use social media platforms when conducting their job search
Pipelining talent through employer marketing can reduce time-to-hire by
The Create Connect Approach
We make employer and recruitment marketing simple: connect you with top-tier, culturally diverse talent—active or passive—and transform your organisation into the employer of choice for a truly varied workforce.
Our journey began with Black Create Connect, a thriving community linking Black professionals to tech and creative careers. This revealed a broader need: employers consistently struggle to reach diverse talent beyond traditional avenues. So, we launched our agency.
We directly address a critical industry gap: reactive hiring and the challenge of finding ethnic talent for vital mid-to-senior creative, tech, and marketing roles.
Our extensive recruitment background teaches us that engaging passive talent requires creativity, relentless consistency, and compelling content.
As the UK’s pioneering employer and recruitment marketing agency, we deliver results. We achieve this through strategic content creators, culturally resonant events, authentic employee-generated content (showcasing your team on podcasts), and dynamic community marketing. Partner with us to build a robust, continuous pipeline of talent from every cultural background.
Consistently Connect via Content Creators
Cut recruitment costs while connecting with diverse talent
through impactful events that resonate with cultured candidates
Ravensbourne Careers Fair - For Multicultural Final Year Students
One connection, countless communities, endless candidate reach.
Examples of how it can happen..

Black Create Connect, Indvstry Clvb, Blacq Space, Black Recruiters Network, Finnesse Foreva, One Twelve Agency @ Tik Tok





We've Worked With











Through our collaboration, Black Create Connect supported us in our approach to connecting with broader communities which resulted in successful hires. Beyond recruitment, Alicia assisted in strengthening our employer brand through social media creator collaboration. Her team’s creative insight helped us engage with new audiences, spark meaningful conversations, and show up with intention and authenticity.
This partnership exposed us to new ways of connecting with and engaging with untapped talent, helping us move beyond traditional approaches and create spaces where people genuinely feel seen and valued.
Over the two years, we’ve collaborated on multiple events, from panel discussions to community mixers, as well as featuring on the Black Create Connect podcast, giving some of our Black employees the chance to share their career journeys. Importantly, these platforms also created opportunities for our Black employees to experience both professional and personal growth through public speaking and visibility, something that’s had a lasting impact on individuals and our wider culture.
Working with Alicia and Black Create Connect has not only elevated our DEI efforts, but it’s also changed how we show up as a brand. I couldn’t recommend Alicia more highly to any company serious about equity, representation, and real results".
I had the pleasure of attending 2 webinars hosted by Alicia (along with many of my team at ASOS) and not only did we take away some valuable, data-led insights and actions that will make a difference in enabling us to hire and retain more diverse talent, I also felt incredibly inspired by the work that Alicia does.
She's built a strong community in Black Create Connect and is a brilliant advocate for change.
I'd highly recommend Alicia to anyone who is looking to educate themselves, their team or business leaders on DEI.
As a Talent Partner, she is strategic, proactive, very 'plugged in' to the creative talent market, RDEI and builds excellent partnerships with external talent partners and organisations.
In her brief stint, she laid the much-needed foundations for truly inclusive hiring practices and processes within Engine, while winning over many skeptics and 'nay-sayers' while doing so. But then that's Alicia - no challenge is too great, no obstacle is impossible to navigate".
We spent a long time finding the right partner for Fold7, someone we trust implicitly to build relationships and enable a safe space for our teams to have good conversations.
I would highly recommend Alicia to anyone who is looking for a trusted partner, always ready to go above and beyond".
I was lucky enough to be on the panel of speakers and was therefore able to see first- hand how she was able to bring together an impressive talent pool of candidates from a wide variety of professional and academic backgrounds, and connect us all together as a single black community.
The entire event was full of energy, and I absolutely loved it! Can’t wait till the next one".
Work With Us

Email: partner@createconnect.co.uk