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Creators

Creators

We work with creators on a variety of employer marketing campaigns,to learn more about these services, visit the Career Marketing page. Here are some of the key factors we consider when onboarding Career Creators:
01 Your Audience
We assess the race, age, locations, and interests of their audience to gain a comprehensive understanding of who they are reaching.
02 Content Focus
We evaluate the type of content that the creator audience follows them for. This helps us establish if there is alignment in discussing career opportunities and if integrating such conversations would resonate with their followers.
03 Career Alignment
We identify and analyse the platforms where the creators have the highest engagement. This allows us to leverage their strengths and maximise the impact of our collaboration.
04 Engagement
We identify and analyse the platforms where the creators have the highest engagement. This allows us to leverage their strengths and maximise the impact of our collaboration.

Tik Tok Live

We have partnered with the TikTok Live team to help creators from underrepresented groups monetise their content and transition from part-time creators to full-time earning creators. The TikTok Live Creator programme is specifically focused on supporting creators who striving to be increasingly active in TikTok’s live streaming feature by helping creators monetise through live content. What the programme does for Creators:
01 Monetisation of Live Content
We support you with earning money through TikTok Live by connecting you with monetisation opportunities such as virtual gifting, live events, and sponsored live streams with brands.
02 Increased Visibility and Promotion
We promote creators within the TikTok Live ecosystem, helping you reach a larger audience through strategic placements, live event features, and platform campaigns.
04 Content Strategy and Guidance
This programme provides guidance on how to structure live streams, what topics to cover, and how to engage with the audience in real time to keep viewers engaged and increase live duration and retention.
05 Training and Support
Creators get access to resources, workshops, and one-on-one training sessions to improve their live streaming skills, such as enhancing on-camera presence, managing audience interaction, and utilising TikTok’s live features effectively.

Join the Creator Network for Brand Campaigns

Creator Network

Campaign Strategy & Content Development
Develop multi-format content (video, social posts, live streams) tailored to the brand’s objectives and creator’s style.
Talent Scouting & Brand Matchmaking
Connect culture-driven brands that match with content creators image, values, and target demographic.
Brand Positioning
Support creators in developing niche content that positions the brand as culturally aware and community-focused.

Exclusively Managed Creators

Campaign Strategy & Content Development

Curate long-term, short-term, and seasonal campaigns that align with cultural trends and creator value.

Collaborate and pitch on content concepts that are culturally relevant and resonate with target audiences.

Access to Content Spaces & Production Support

Offer creators access to high-quality content spaces, studios, equipment, and editing tools.

Provide co-working and content creation spaces to support collaboration and elevate campaign quality.

Facilitate on-site creative direction and brand support for content capture.

Community & Content-Led Event Integration

Host exclusive brand-led events with early access for creators to engage with creators and community.

Feature creators in live events, panel discussions, and Q&A sessions to increase brand visibility and trust.

Collaborate with creators to host community gatherings, showcasing brand values alongside cultural conversations.

Talent Scouting & Brand Matchmaking

Provide ongoing talent support and management for seamless integration into campaigns.

Customise creator-brand matches for authentic partnerships that resonate with audiences.

Cross-Promotion & Community Engagement
Utilise community platforms for cross-promotion, giving the creator visibility across various digital communities when producing campaigns.
Branding Positioning
Support creators in developing niche content that positions the brand as culturally aware and community-focused.
Exclusive Insights & Early Access Opportunities

Provide creators with insights into cultural trends, audience behaviour, and brand content preferences.

Grant early access to creators and community events.

Creators Criteria

As part of our process in partnering with content creators, we place importance on verifying information to ensure their ability to effectively convert their followers into potential candidates. Here are some of the key factors we consider when onboarding influencers:

Audience demographic verification: We assess the race, age, locations, and interests of their audience to gain a comprehensive understanding of who they are reaching.

Apply today

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Content focus: We evaluate the type of content that the influencers’ audience follows them for. This helps us establish if there is alignment in discussing career opportunities and if integrating such conversations would resonate with their followers.

Alignment with career opportunities: We verify that the content creator’s messaging and values align with promoting career opportunities. This ensures that any partnership will be authentic and meaningful to both the content creator and their audience.

Identification of highest engagement platforms: We identify and analyse the platforms where the influencers have the highest engagement. This allows us to leverage their strengths and maximise the impact of our collaboration.

By carefully considering these factors, we aim to work with content creators who have the potential to effectively engage their audience and drive them towards career opportunities in a genuine and impactful manner.