Create Connect

Brand + Marketing with Creators + Communities

Campaigns that Connect with Culture

An agency born from Black Create Connect

Our Goal

Consistently Connect with local and global ethnic talent
Consistently engage with audiences and consumers from culturally diverse backgrounds.
Link black and ethnic talent with brand opportunities they might not otherwise access
Position your company as the employer of choice and trust to ethnic diverse communities
Position your company as a leader among competitors, showcasing your forward-thinking approach to content marketing.
Help you position yourself to be respected by brands who value the unique content you create.
Show your long term employer commitment to diversity equity and inclusion
Highlight the range of customers your brand attracts, demonstrating your company’s commitment to inclusivity
Represent a broad range of diverse content creators and expand the types of spaces where they’re visible
Naturally broaden the diversity of your talent pipelines at every level
Expand the diversity of content creators who promote and advocate for your brand, naturally increasing representation
Develop and recognise niche, unique talent, making sure diverse creators feel truly seen and valued.
Reduce costs on recruiting services for sourcing ‘hard to find’ ethnic diverse candidates
Boost revenue potential by appealing to a broader, more diverse customer base.
Empower diverse creators to earn a sustainable income from their creative talents

We've Worked With

Testimonials

‘Alicia's authenticity, knowledge and passion are what make her stand out as a true thought leader in the Talent DEI space.

I had the pleasure of attending 2 webinars hosted by Alicia (along with many of my team at ASOS) and not only did we take away some valuable, data-led insights and actions that will make a difference in enabling us to hire and retain more diverse talent, I also felt incredibly inspired by the work that Alicia does.
She's built a strong community in Black Create Connect and is a brilliant advocate for change.

I'd highly recommend Alicia to anyone who is looking to educate themselves, their team or business leaders on DE&I.’
Verity Cole
ASOS
Although it was brief, I thoroughly enjoyed every moment of working with Alicia. As a person, she brings energy, passion, enthusiasm and integrity to an organisation. As a Talent Partner, she is strategic, proactive, very 'plugged in' to the creative talent market, RDEI and builds excellent partnerships with external talent partners and organisations.

In her brief stint, she laid the much-needed foundations for truly inclusive hiring practices and processes within Engine, while winning over many skeptics and 'nay-sayers' while doing so. But then that's Alicia - no challenge is too great, no obstacle is impossible to navigate.
Ete Davis
Dentsu
We have been working with Alicia on a deep dive project across all areas of EDI. She is a fabulous and knowledge business partner, professional, empathetic, pragmatic, knowledgeable and kind.

We spent a long time finding the right partner for Fold7, someone we trust implicitly to build relationships and enable a safe space for our teams to have good conversations.

I would highly recommend Alicia to anyone who is looking for a trusted partner, always ready to go above and beyond.
Marian Connolly
FOLD 7
‘Alicia put together an amazing Black Create Connect event at our Depop HQ.

I was lucky enough to be on the panel of speakers and was therefore able to see first- hand how she was able to bring together an impressive talent pool of candidates from a wide variety of professional and academic backgrounds, and connect us all together as a single black community.

The entire event was full of energy, and I absolutely loved it! Can’t wait till the next one.
Jess Castillian
Depop

Work With Us

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