Creators Criteria
As part of our process in partnering with content creators, we place importance on verifying information to ensure their ability to effectively convert their followers into potential candidates. Here are some of the key factors we consider when onboarding influencers:
Audience demographic verification: We assess the race, age, locations, and interests of their audience to gain a comprehensive understanding of who they are reaching.
Content focus: We evaluate the type of content that the influencers’ audience follows them for. This helps us establish if there is alignment in discussing career opportunities and if integrating such conversations would resonate with their followers.
Alignment with career opportunities: We verify that the content creator’s messaging and values align with promoting career opportunities. This ensures that any partnership will be authentic and meaningful to both the content creator and their audience.
Identification of highest engagement platforms: We identify and analyse the platforms where the influencers have the highest engagement. This allows us to leverage their strengths and maximise the impact of our collaboration.
By carefully considering these factors, we aim to work with content creators who have the potential to effectively engage their audience and drive them towards career opportunities in a genuine and impactful manner.