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the Problem we solve

If you are facing difficulties in attracting and recruiting ethnically
diverse talent at all levels for your roles, we are here to help

Attracting Talent

Currently, many employers struggle to attract a substantial volume of ethnically and culturally diverse talent

Absence of Diversity

The absence of diversity in leadership and recruitment teams contributes to unconscious biases, hindering their ability to wholeheartedly embrace diversity and effectively attract and engage with a ethnically diverse talent pools

Lacking Trust

Data tells us that most ethnic candidates lack trust in employers and are hesitant to take a chance on an unfamiliar employer without a referral.

No Voice

The recruitment industry's lack of diversity poses challenges for ethnic minorities to assert their voice in job hunting

Low Diversity Numbers

Candidates from diverse ethnic and cultural backgrounds hesitate to apply for jobs at companies with a small number of diverse employees.

Low Creativity

A high volume of employers heavily depend on narrow networks or traditional recruitment methods, they risk overlooking ethnically diverse candidates who may not have equal access or visibility.

how we solve the Problem

Create Connect offers various employer visibility and recruitment marketing strategies to help employers connect with culturally and ethnically diverse talent. Here are the solutions we will provide to employers

Content
Creators

Content creators: We utilise trusted voices across multiple social media platforms to promote employer brand and highlight live job opportunities, employee benefits, cultural practices, Employee Resource Groups (ERGs), and more.

Platform
Plug-ins

We plug your organisation into relevant platforms and communities to elevate your employer brand. This may include job boards, blog platforms, radio stations, podcasts, and other channels where culturally and ethnically diverse talent actively engages.

Events and Activations

We create and organise events specifically designed to attract, meet, and connect with diverse talent. These events provide opportunities for candidates from diverse backgrounds to learn about employers, network with their team, and gain insights into company culture.

Employer
Rebrand

We will audit and provide project management for the redesign of the employer website, social media profiles, and external communications.

Employer Partnerships

We will work on curating the most effective partnerships for your hiring goals, which may or may not involve partnership with the Black Create Connect Community, our objective is to connect you with communities that amplify your brand in the most effective way.

Who We Have Worked With

Stages We Have Been On

Communities We Amplify Your Brand With

testimonials

‘Alicia is an excellent DEI Consultant and I have thoroughly enjoyed working with her. Her specialist guidance and advice is invaluable and her ability to recommend and assist with implementing initiatives focused on organisational change is extremely impressive.

Alicia’s unique skills offer clear strategic development opportunities and she provides a constant support to ensure KPIs are achieved on time.

She is flexible, understanding and provides reassurance when last minute changes are required and reacts in a time sensitive, respectful and exceptionally helpful manner.

I’d recommend working with Alicia if you’d like to improve your organisation’s commitment to DEI and well-being.’
Della Hill
National Theatre Wales
‘Alicia is an amazing DE&I consultant! She organised and ran areally informative and specific bespoke Black History Month DEI workshop for PUIG around adding equity at work, and why it's important.

Alicia is so passionate and her expertise really inspired everyone who joined the talk. Thank you so much!’
Louise Thompson
Puig
Alicia ran a really in-depth, detailed and specific bespoke DEI workshop for our company around adding equity at work, and why it's important.

The team felt inspired hearing the content and really took away a lot from the session to implement into their day to day work life - which was exactly what we hoped for. Thank you so much Alicia! Your expertise & passion is inspiring!
Emily Sivey
Bippit
‘Alicia's authenticity, knowledge and passion are what make her stand out as a true thought leader in the Talent DEI space.

I had the pleasure of attending 2 webinars hosted by Alicia (along with many of my team at ASOS) and not only did we take away some valuable, data-led insights and actions that will make a difference in enabling us to hire and retain more diverse talent, I also felt incredibly inspired by the work that Alicia does.
She's built a strong community in Black Create Connect and is a brilliant advocate for change.

I'd highly recommend Alicia to anyone who is looking to educate themselves, their team or business leaders on DE&I.’
Verity Cole
ASOS
Although it was brief, I thoroughly enjoyed every moment of working with Alicia. As a person, she brings energy, passion, enthusiasm and integrity to an organisation. As a Talent Partner, she is strategic, proactive, very 'plugged in' to the creative talent market, RDEI and builds excellent partnerships with external talent partners and organisations.

In her brief stint, she laid the much-needed foundations for truly inclusive hiring practices and processes within Engine, while winning over many skeptics and 'nay-sayers' while doing so. But then that's Alicia - no challenge is too great, no obstacle is impossible to navigate.
Ete Davis
Dentsu
‘Alicia put together an amazing Black Create Connect event at our Depop HQ.

I was lucky enough to be on the panel of speakers and was therefore able to see first- hand how she was able to bring together an impressive talent pool of candidates from a wide variety of professional and academic backgrounds, and connect us all together as a single black community.

The entire event was full of energy, and I absolutely loved it! Can’t wait till the next one.
Jess Castillian
Depop
We have been working with Alicia on a deep dive project across all areas of EDI. She is a fabulous and knowledge business partner, professional, empathetic, pragmatic, knowledgeable and kind.

We spent a long time finding the right partner for Fold7, someone we trust implicitly to build relationships and enable a safe space for our teams to have good conversations.

I would highly recommend Alicia to anyone who is looking for a trusted partner, always ready to go above and beyond.
Marian Connolly
FOLD 7
What if you don’t solve this problem?
  • Reduced ability to attract and retain top talent: Companies that lack diversity may face challenges in attracting and retaining top talent, especially among individuals who prioritise working in inclusive environments
  • Lack of Innovation and profits; diverse teams are more innovative and perform better and are more profitable.
  • Limited perspectives and creativity: Diverse teams offer a broader range of viewpoints, experiences, and problem-solving approaches, leading to enhanced creativity and innovation
  • Lack of cultural understanding and adaptability: companies may struggle to navigate and cater to the needs and preferences of culturally diverse customers or expand into new markets.
  • Reputation and negative publicity: Lack of diversity can lead to negative publicity, public backlash, and damage to a company’s brand image.

 

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