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How do we Connect your employer brand with content creators ?
The future of job and employer advertising is through content creators.
We’re the first and only company connecting Podcasters, YouTubers, LinkedIn Top Voices, TikTokers, and Instagrammers with employers.
Diverse audiences listen to voices they trust, and we’re connected with trusted creators who will be talking about job opportunities on behalf of your company.
Our mission is to ensure that a wider range of ethnic talent has access to high value career opportunities by connecting them with the right employers through our network of trusted creators.
We work with content creators to craft compelling short-form video, audio, or visual content that effectively attracts and engages ethnically diverse candidates, ultimately driving them towards employers’ opportunities.
How can you work with Content Creators
1. Campaigns
Working with content creators on specific campaigns involves leveraging their influence to promote multiple jobs, hiring events or messages over a set period. This can include:
New Jobs
Partnering with creators to generate buzz and excitement around newly announced jobs at your organisation.
Seasonal Jobs
Utilising creators to highlight seasonal job opportunities
Awareness Campaigns
Collaborating with creators to raise awareness about your employer brand or a DEI initiative.
Integrated Marketing Campaigns
Incorporating creators into a broader recruitment or employer marketing strategy, including ads, social media posts, blog features, and more.
2. Ongoing Partnerships
Establishing ongoing partnerships with content creators involves long-term collaboration, which can be more beneficial for sustained employer brand awareness and loyalty. This can include:
Employer Brand Ambassadors
Signing creators as brand ambassadors who regularly promote your employer brand in a positive light.
Long-Term Content Series
Collaborating with creators to raise awareness about your employer brand or a DEI initiative.
Regular Social Media Takeovers
Allowing creators to take over your social media accounts periodically to engage directly with ethnic candidates in your community.
Consistent Employment Experience Reviews
Providing creators with new information and insights on culture, benefits, internal engagement and events, ensuring continuous exposure to ethnically diverse candidates.
Event Collaborations
Having creators attend and cover events, providing live updates and post-event content to maintain engagement.
3. One-Off Paid Promotions
One-off paid promotions are short-term engagements where creators promote your brand for a single instance. This can include:
Sponsored Posts
Paying creators to feature a job in a dedicated post, podcast advert or story on their social media platforms.
Single Blog Post or Video
Commissioning a creator to write a blog post or create a video centred around your employer brand.
Benefits of Each Approach
Campaigns Ideal for achieving short-term goals and creating immediate buzz around specific events or promotions.
Builds a deeper, more authentic relationship with each creator’s audience, leading to increased trust and long-term brand loyalty.
Great for testing the waters with different creators and seeing immediate results without a long-term commitment.
